Out with the Old, in with the New (Music)
As Bollywood is making innovative strides in raanjhanaa movie online, music, the people who are most affected by the changes are the ones who benefited from mass producing repetitive songs without a hint of creativity in the 1990’s and 2000’s.
Nadeem-Shravan, a popular music duo who were popular in the 90’s to mid 2000’s did produce some music in the past few years, but each soundtrack failed miserably. Their cliche tunes and inability to create music that may sway from songs that were once guaranteed hits have made them incapable of competing with Bollywood’s new string of musicians who have abandoned the old rules and have morphed India’s music scene.
Earlier this week, Shravan (of Nadeem-Shravan) complained that Bollywood music has left behind local sounds, and that Hollywood has been the Hindi movie industry’s biggest influence. Shravan may not have been listening to any Bollywood music these days. In fact, classical sounds, both Muslim and Hindu, have reemerged in Bollywood like never before.
But that may be a part of Shravan’s problem. Along with more classical influences, Pakistan has begun to make a powerful presence in India. He said:
“If a Pakistani artist releases an album or a song with a video, it gets heavy rotation, at the expense of talented Indian artists. We respect artists from every country, but we need to promote our own Hindustani musicians as well.”
First of all, Indian artists are hugely popular in Pakistan, so why not vice-versa? Also, it is sad that Shravan is speaking of competition, rather than unison, especially when speaking from a platform of music, where artists should promote cultural exchange. In a previous post, I wrote that Pakistani artists have stated that they believe their popularity grows when they make it big in Bollywood. Sadly, Shravan frowns on this ground breaking change in Indo-Pak relations.
Shravan, like Nadeem-Shravan’s music, clearly represents sentiments of the past that have evaporated in Bollywood. Not only has Bollywood’s music progressed, but so has the industry’s ideals.
Here’s a song with local flavor that Shravan probably didn’t catch (even though it was one of the most popular songs last year):
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